Who We Are
Kiaasa as a fashion brand tells the story of a new-age Indian woman who is free-spirited, independent and aware. Our constant endeavour is to provide a fashionable, stylish, unbeatable collection of ethnic and fusion wear to carefully curate into line with fashion trends in India. Kiaasa as a brand believes in making special memories even more precious so that every woman celebrates her dress with full zing.
With interiors that match the brand’s personality and with our courteous staff who make your shopping experience memorable, shopping at KIAASA will indeed give every lady a wonderful shopping experience. So when you visit any of the 100 stores spread in 16 Indian states, you will #loveKiaasa for a memorable fashion shopping experience and will certainly #wearKiaasa.
Promoters
Meet the Visionaries Behind Kiaasa : Kiaasa, a leading women’s ethnic fashion retailer, is spearheaded by two dynamic entrepreneurs, Mr. Om Prakash and Mr. Amit Chauhan. With a shared passion for innovation and excellence, they acquired Kiaasa in early 2021, amidst the pandemic.
The Duo Partners- Proven Track Record : Before taking the reins at Kiaasa, Mr. Prakash and Mr. Chauhan had already established themselves as successful entrepreneurs in the textile industry. As owners of Rugs In Style, a renowned manufacturer and exporter of handmade carpets, they had built a reputation for quality, craftsmanship, and customer satisfaction.
A New Chapter for Kiaasa : Under the leadership of Mr. Prakash and Mr. Chauhan, Kiaasa is poised for rapid growth and expansion. With a focus on offering a diverse range of ethnic wear, including kurtas, suits, lehengas, and accessories, the brand aims to become the go-to destination for women’s clothing in India.
Our mission is to curate a fashionable, stylish, and unbeatable collection of ethnic and fusion wear that resonates with the latest fashion trends in India. We believe that fashion is not just about wearing clothes, but about expressing one’s personality, values, and attitude. And that’s exactly what we aim to provide – clothes that don’t just cover your body, but also reflect your spirit and individuality.
With interiors that match the brand’s personality and with our courteous staff who make your shopping experience memorable, shopping at KIAASA will indeed give every lady a wonderful shopping experience. So when you visit any of the 100 stores spread in 16 Indian states, you will #loveKiaasa for a memorable fashion shopping experience and will certainly #wearKiaasa.
With our beautifully designed stores and courteous staff, we strive to make every shopping experience at Kiaasa memorable and enjoyable. We want you to feel like you’re part of a special community, a community that values individuality, self-expression, and personal style. And with over 100 stores across 80 Indian cities, we’re committed to making Kiaasa a household name, synonymous with quality, style, and excellence.
So come and experience the Kiaasa difference for yourself. Visit our stores, browse through our collections, and let our staff help you find the perfect outfit for any occasion. We promise you’ll leave feeling confident, beautiful, and inspired to take on the world.
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Years of promoter experience
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Operational stores
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Plans to build EBO stores by 2028
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Plans to build MBO counters by 2028Join the Kiaasa Movement
At Kiaasa, we’re not just building a brand – we’re building a community of women who embody the spirit of freedom, independence, and self-awareness. Join us on this journey, and discover a world of fashion that’s empowering, exciting, and uniquely yours.
- #LoveKiaasa
- #WearKiaasa
Brand Identity
KIAASA , as a word, comprises two components – ‘Kia’ meaning ‘Women as Pure Goddess’ and ‘Asa’ means ‘desire’. Thus, KIAASA is a “desire of Indian Women”, who likes to flaunt traditionally, elegantly! The logo comprises of warm Red color, which is a favorite color of the Hindu Goddess Lakshmi, known as ‘the Goddess of wealth’. The Kiaasa logo features a stylized letter “I” adorned with a majestic CROWN. The crown is a symbol of empowerment, strength, and resilience, representing the brand’s mission to make every woman feel like royalty. It signifies the wearer’s independence, confidence, and unwavering dedication to their passions and pursuits.
The crown also represents a woman’s inner beauty, elegance, and sophistication, reflecting the brand’s commitment to creating clothing that makes women feel confident, beautiful, and powerful. By wearing Kiaasa, women are not just adorning themselves with beautiful clothing, but also embracing their inner strength, resilience, and determination.
